6 ways to Attract and Retain New Clients on LinkedIn

LinkedInLinkedIn is a powerful networking and relationship building platform.  As with any social media platform, it is about being social.  On LinkedIn it is being social in a business way without being too salesy.  LinkedIn of course is a business networking platform and as such is essentially business to business. So how do you post without being overzealous in your sales posts.  Following are six ideas for you to attract—and retain—the perfect clients on LinkedIn:

Post Helpful Content Regularly

By posting helpful and relevant content, there are benefits to you, as well as to potential clients. Remember that LinkedIn is an authority site so having fresh content there will boost you in search results not just on LinkedIn but in Google too.

Posting regular content helps keep that all-important conversation going—and keeps you in your potential client’s eye.  For a cold lead to become a client, they need to see you at least 7 times before they start paying attention to the information that you are posting.  So remember to post consistently and regularly.

Join Groups

While posting consistently on your profile is important, don’t forget to join some groups.  While it is great to join like minded groups of people that do the same work as you, it is more important to join groups where your clients hang out.  A simple way to be in front of face of your potential customers is to ask and answer questions in these groups, share your articles, share others articles and generally be helpful.  Try not to post the same content to too many groups at a time. Doing so will hog the newsfeed.

Social Proof

Your connections provide massive social proof, which is why you should actively grow them and connect with new people. Social proof on LinkedIn comes in many forms. Ask people who know you well, including current and past clients, to endorse particular skills. (Spell it out!)

And remember that if you belong to groups, your connections will see your photo along with influencer members, when they check out relevant groups.

Ask Questions!

If you want to start a conversation, ask relevant or interesting questions. Ask them:

  • In your Groups
  • In “Thank you” and “Welcome” letters to new connections (providing they’re organic, natural questions that are easily answered)
  • At the end of your articles or posts

Publishing Articles

When you publish an article on LinkedIn it will help to build your professional identity.  By publishing articles in your field of expertise you are automatically positioning yourself as a thought leader in your industry. These articles are also searchable on LinkedIn as well as through google as long as they are set for public visibility in your settings.

LinkedIn articles are known for their professional approach and high quality.  Readers can also follow you via your article even if they aren’t connected to you.  They can also comment on your article as well which brings it higher in the search results to ensure that it is seen more.

Use Calls to Action

At the end of your articles, add a call to action.  What do you want them to do, whether it is to contact you, answer a question, download an offer etc.

These are just five ways to attract and retain new clients.  What other ways do you use to connect with potential clients?  Tell us below!

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:

Newsletters

Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.

Surveys

Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon Codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.

Information

Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

 

 

What is a Lead Magnet?

Lead Magnets are a bit of a buzz word for online businesses at the moment.  A lead magnet is an offer or an incentive that you give someone in exchange for their email address, or other related information. Marketers often call them irresistible bribes, and they are one of the most powerful tools that you have in your marketing arsenal.

Why Would You Use a Lead Magnet?

The purpose of a lead magnets is to inspire the visitors on your website to sign up to your email list. After they have signed up, the next step is that you’ll want to convert these visitors into potential customers through your future marketing tactics. If you do offer a lead magnet then this will become a vital part of your content marketing strategy and it can also help you to build a more loyal customer base as well.

Very few first time website visitors actually go on to make a purchase. This is even the case if you have a perfectly crafted website. The rest will leave rather quickly. They could have been just browsing or they might not be fond of your solution at that moment in time. For this reason, if you know that an overwhelming majority of your customers aren’t ready to purchase from you just yet then the best way to look at this would be to think that they are going to purchase from you in the future.

Because they probably will!

For this reason, if you ask for their email address, you are essentially getting their permission so that you can stay in touch. This gives you the chance to earn their trust over time and you can even check in and touch base with them as well. Lead magnets remain to be a great way for you to build relationships with your customers and it can even help you to take your business to that next level.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

5 ways to use an Action List to Organise your Day

Action ListEach day only comes with twenty-four hours so to maximise your effectiveness during the time that you have allocated for work, it is important to have a plan and be organised. The best way to keep yourself on track is with an Action List. Also known as a To-Do List, I call it an action list rather than a to-do list because I like to action the items on the list.  Let’s look at how to make an action list most effective for you.

Keep your action list simple

The best way to start an action list is to bullet point your tasks in a simple format.  I really like to have a little box that I can tick off on the side as I complete each task.  I then go through and highlight the most urgent tasks that need to be completed straight away and I also note the larger or more time consuming tasks.

Write your action list the day before

Forward planning is really important. When you sit down to put your list together, make sure to walk through the next day in your mind so that you can picture what you have to get done.

If you plan your list the day before you can start off your day on the right foot and knock off a few items on your list before checking your emails or social media.  Write down the items that you need to complete and then highlight your urgent items that need to be completed straight away.  Also note the harder or more take consuming tasks.

Allocate time to each task

Now that you have your action list, you will want to take some time to figure out approximately how long you think each item will take. That way you can make sure that you have time to work on all the items that you have to get done on that particular day.

Complete your hardest tasks first

While it might seem like a good idea to hold off on the harder items on your list, it will make your day run more smoothly if you get the hardest or longest tasks completed first. In the morning, you are fresh and ready to tackle your list so starting with the toughest or longest task first makes sense.  This will also remove some of the stress from your day or potentially trying to cram this task in at the end of a busy day.

Make multiple lists for different projects

If you have projects or larger tasks that involve multiple steps, then you should break these down into separate steps. This will not only ensure that you don’t miss a step, but it will also provide you with a clearer idea of what your day will hold for you and you can allocate time to each of these steps as well.

These are just some simple ways in which you can ensure that you complete your action list each day.  If you would like some further motivation, try using one of our quirky and unique notebooks or journals.

Susan Wilkin

 

Building a Laptop Lifestyle

Laptop LifestyleI can’t believe that I have been running my Virtual Assistant business for over eight years now.  It has been a massive journey of empowerment and learning.  I feel blessed that I have been able to work my business around my family, school drop offs and pickups, the endless sporting commitments, school holidays and of course to still be able to earn more than a full-time income with the flexibility of a laptop lifestyle.

I originally started my Virtual Assistant business as a bookkeeper.  At the time, there were some legality changes in Australia for contract bookkeeping and of course further study would have been needed.  I had just finished and had paid for the wrong course, spent $2,000 in advertising my new business which resulted in only one new client at 3 hours per month which certainly didn’t cover costs.  So, I had a decision to make, do further study, do something else or go back to work.

These decisions are made when you least expect it. I went to a Mothers morning tea through my oldest son’s school (then 7 years old), I got talking to a Mum and explained about the bookkeeping situation and the dilemma of whether to do the study and extra hours or did I even like bookkeeping after all.  She asked me about my Secretarial, Admin and PA background and asked me why I didn’t go into business offering those services and what I loved best.  I asked, ‘Is there a market for that?’ and her response was ‘Yes definitely, I have been in business for 6 months and I am working full time, let me introduce you to a Liz Parker at 121 Temps.’

I went home, had a look at the 121 Temps website and signed up on the spot for the Premium Membership, it included everything that I needed to get my business started plus I could pay weekly which really helped with cashflow:

  • Website URL and website creation course
  • Marketing course
  • Monthly Webinars
  • Free Client Leads
  • Mentoring and Support
  • Plus a whole lot more.

And after just spending an excessive amount in advertising in the wrong place, I knew that this was the perfect investment to learn those things that would put my business in good stead for years to come.

From there it took me a little while to find my feet, I had three young boys, they were 7, not quite 3 and 18 months old (the younger two are only 16 months apart) so my life was hectic and filled with a school run and toddler taming along with trying to build a business.  In those early days, I only had lunchtimes if the younger boys slept and after 7:30pm at night once they were all in bed.  It was hard building a business on those limitations but definitely possible.  Plus, I was dedicated and motivated, it was either build my business or go back to work and frankly I couldn’t afford to go back to work as the childcare fees were exorbitant especially times 3 children.

As my business grew, so did the childcare by one day a week for the two youngest children up to 3 days per week until they went to school.  Eight years on I now have a 15 year old, 10 year old and 9 year old and I can say that they’ve never been in after school care or school holiday care, we regularly have their friends over during school holidays plus the boys all enjoy sporting activities most afternoons each week.  I also love that I can still be there for them and earn a full-time income on essentially a very flexible schedule.

In those early days, I set basic goals, I remember my first goal being to earn $400 dollars in a month and setting tasks around what I had to do to achieve that.  My mantra was ‘make this work or go back to work’ and ‘it is all up to me’.  I had to get my services together and write them as benefits to attract a potential client and I found this to be one of the hardest things to do.  Marketing really wasn’t my strong suit and I put my energy into learning as much as I could about it.  My little hack was that once I worked out my target market which was quite tough in the early days, it was much easier to explain my services because I knew what appealed to that industry.

Eight years on, I still love what I do.  I love the business and the clients I work with are amazing and inspiring.  I love that if I get bored, I can change my services or do some further study to offer different services.  My clients love this too and it means that they’re staying ahead of new trends as well.  They love that I am innovative and nothing is too hard to do or achieve.

I have been working with my longest running client for seven years and I believe that the longevity is due to going above and beyond for my clients, along with adding value to their business.  At the end of the day, I’m in this for the long haul!

Susan Wilkin

 

Secretarial Services that you should outsource now

secretarial servicesIf you’re a business owner, influencer or industry leader, we understand that you are already extremely busy and it is probably time that you look into outsourcing your secretarial services. While you might not notice it at the current moment, the truth is that outsourcing your secretarial services will do wonders for your overall productivity and profitability. It means that you can work on what you want to work on.  If you find the right person, it is someone that you can run ideas through and also someone that can take care of your business while you are on holiday.  It also takes the pressure off sorting the basic day to day things that can easily be outsourced.  Here are some of the popular day to day services that many businesses outsource:

  • Transcription
  • Typing and Document Formatting
  • Diary Bookings
  • Appointment Setting
  • Template Creation
  • Invoicing
  • Customer Followup
  • Travel arrangements
  • Email replies and followups

Some of the above seem quite old school for 2017 but are still popular, below are some ways that these services have been rejigged into an online format, these include:

  • Uploading Blog Posts to your website
  • Social Media scheduling
  • Transcription of podcasts and interviews into blog posts
  • Email Newsletters
  • Online File organisation
  • Database updates
  • Online training maintenance, followup and technical help

How It’s Done

Thanks to modern technology and ability, you can now outsource all of your secretarial work. In past decades, most of this work would have to be done in-house, but because of the new technological advances, it’s undoubtedly something that could be handled by an outsourced contractor. Secretarial services might seem like something that aren’t easy to outsource but the easiest way to think about it especially if you do travel alot is to consider the secretary being back in the office and you need to phone them or email them with the work to be completed.  Other ways to assign tasks is to use project management software such as Asana, Trello or Slack. But what about File sharing, I hear you ask.  Well, there are many file sharing options available including uploading to a project management software (as indicated), Dropbox, Sugarsync and of course google drive.

The best thing about outsourcing your secretarial services is that if you find the right person to handle the job, they normally offer a 24 hour turn around, which means that you can have the work back on your desk the next day. Too often, a lot of people that run businesses have way too much work than they can handle so by getting the initial steps completed, it frees up your time to focus on running your business.

Susan Wilkin
Online Business Manager

Are you ready to hire a Virtual Assistant or online business Manager?  Take our quiz today!

Why Hiring a Virtual Assistant is Good for Business

Virtual AssistantMany businesses hire employees to perform various functions within a company.  Secretaries and administration assistants manage front office tasks which may include answering phones and offering customer support. Personal Assistants offer diary, meeting and office support to executives.  The marketing department oversees advertising, social media and public relations. Bookkeepers or accountants take care of the finances, and so on.

Many small, solopreneurs and home-based businesses don’t have the luxury of being able to hire a staff of employees. There are many reasons for this, it could be cashflow, office space or requirements.  However, that doesn’t mean you have to manage your business alone. By outsourcing to a virtual assistant or Online Business Manager, you can have specialised help when you need it and for a fraction of the cost of hiring full-time employees.

What does working with a Virtual Assistant mean?

Focus on your speciality instead: While understanding the basic concepts of what needs to occur in your business is great, there is no need to learn everything and this could include graphic design, marketing, website creation, etc. Hiring assistants who specialise in these areas will save you loads of time and frustration and this way you can focus on your speciality instead.

Balanced Home and Business Life: Business is important, but so is spending time with family and friends.  Maintaining a healthy balance reduces stress, increases productivity and ensures everyone is happy.

Increased Productivity & Profits: Knowing your assistant is taking care of the time consuming tasks allows you to stay focused on more profit-producing business activities.

In a nut shell, outsourcing to a virtual assistant really does make good business sense.

Do you really need a Virtual Assistant?

Whether you are just starting your business or have been at it for several years, you will reach a point when you cannot, or do not want to do everything yourself. This is the time to outsource to a virtual assistant. Outsourcing does not mean you are giving up control. It simply means that you value your time and want to use it in the most productive way.

Signs that you need a virtual assistant:

You feel overwhelmed: Are you working long hours in order to get things done? Maybe you feel exhausted by the long list of tasks you need to complete. Feeling overwhelmed at times is natural, but if it happens often, it’s time to take action and hire a virtual assistant.

You dislike the work: Everyone is good at something, but nobody is good at everything. If you have tasks that you simply dread doing, perhaps you always put them off until the last minute; consider hiring an assistant to do them for you.

It takes you forever to…. If you burn up many hours trying to draft your weekly newsletter because you struggle with the design, stop! It is not worth it when you can outsource the task and have it completed quickly.

You don’t know how to do something. One great thing about virtual assistants is that many have knowledge in a lot of areas. If you’ve been doing without something because you can’t do it yourself,outsourcing it to a specialist is the best answer.  This means that it will be completed quickly and efficiently.

Tasks are getting pushed aside. If emails and phone calls are going unanswered, then your customer service may be suffering. Poor customer service can lead to lost sales. Regardless of the task, if you do not have time to do it, hire someone to take care of it for you.

The family is unhappy. Take your queues from family and friends. When family members start migrating to your office, rather than you to the family room, chances are, you’re working too much.

You are tired of doing it alone. It’s tough operating a one person business. You have to be the creative thinker, implementer, follow-up person and more. While doing everything is great for the ego, it’s not always great for business. When you tire of doing it alone, call a VA. Remember, even superheroes call in reinforcements when they need it.

You need to take a holiday.  As a business owner, when was the last time you took a holiday?  Wouldn’t it be wonderful knowing that everything was taken care of while you take that much needed break from your business.  Once a virtual assistant gets to know your business they can cover off most items while you are away.

When you work with a virtual assistant, you can still do the tasks that you enjoy most, but you also have a support system in place for things that cause you stress or take up too much of your time. Hiring a virtual assistant allows you to reach your goals more quickly, obtain skills that you may not have, take your business to the next level, and even enjoy some free time.

Contact us today to find out more about our services.

Susan Wilkin
Online Business Manager

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