6 ways to Attract and Retain New Clients on LinkedIn

LinkedInLinkedIn is a powerful networking and relationship building platform.  As with any social media platform, it is about being social.  On LinkedIn it is being social in a business way without being too salesy.  LinkedIn of course is a business networking platform and as such is essentially business to business. So how do you post without being overzealous in your sales posts.  Following are six ideas for you to attract—and retain—the perfect clients on LinkedIn:

Post Helpful Content Regularly

By posting helpful and relevant content, there are benefits to you, as well as to potential clients. Remember that LinkedIn is an authority site so having fresh content there will boost you in search results not just on LinkedIn but in Google too.

Posting regular content helps keep that all-important conversation going—and keeps you in your potential client’s eye.  For a cold lead to become a client, they need to see you at least 7 times before they start paying attention to the information that you are posting.  So remember to post consistently and regularly.

Join Groups

While posting consistently on your profile is important, don’t forget to join some groups.  While it is great to join like minded groups of people that do the same work as you, it is more important to join groups where your clients hang out.  A simple way to be in front of face of your potential customers is to ask and answer questions in these groups, share your articles, share others articles and generally be helpful.  Try not to post the same content to too many groups at a time. Doing so will hog the newsfeed.

Social Proof

Your connections provide massive social proof, which is why you should actively grow them and connect with new people. Social proof on LinkedIn comes in many forms. Ask people who know you well, including current and past clients, to endorse particular skills. (Spell it out!)

And remember that if you belong to groups, your connections will see your photo along with influencer members, when they check out relevant groups.

Ask Questions!

If you want to start a conversation, ask relevant or interesting questions. Ask them:

  • In your Groups
  • In “Thank you” and “Welcome” letters to new connections (providing they’re organic, natural questions that are easily answered)
  • At the end of your articles or posts

Publishing Articles

When you publish an article on LinkedIn it will help to build your professional identity.  By publishing articles in your field of expertise you are automatically positioning yourself as a thought leader in your industry. These articles are also searchable on LinkedIn as well as through google as long as they are set for public visibility in your settings.

LinkedIn articles are known for their professional approach and high quality.  Readers can also follow you via your article even if they aren’t connected to you.  They can also comment on your article as well which brings it higher in the search results to ensure that it is seen more.

Use Calls to Action

At the end of your articles, add a call to action.  What do you want them to do, whether it is to contact you, answer a question, download an offer etc.

These are just five ways to attract and retain new clients.  What other ways do you use to connect with potential clients?  Tell us below!

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

What sort of Lead Magnet should I use?

If you want to put together a powerful lead magnet together then you know that you have come to the right place. A lead magnet will solve a problem for the visitor to your website, it will be very specific and it will be quick to digest.  The lead magnet is normally high in perceived value and can be accessed immediately.  Here are some ideas for your lead magnet:

Newsletters

Newsletters can encourage people to sign up with you. You can give them updates about your company, free guides, discounts and anything else of the sort. You need to give them something in return for signing up with your newsletter and this could be a free product, the chance to enter a competition and anything else of the sort. However this is quite a dated lead magnet option and customers now need more incentive to sign up to your list due to the extreme amount of emails that they receive every day.

Surveys

Surveys are also a great way for you to find out what your customers really think of you or what they really want help with in their business. If you encourage them to fill out a survey, not only do you get their email address, but you can also enter them into a prize draw. This encourages them to tell you what they think about your/their business, they get a potential prize and you get the information you need to make your future campaigns more effective.

Coupon Codes

Coupon codes remain to be one of the best ways for you to boost your lead generation. When you do start to setup your lead magnet, simply offer people a coupon code every time they enter an email address. You can explain that you need their email in order for them to receive the code and this is a great way for you to establish a quick and easy solution. Coupon codes are very easy to generate and you would be surprised at how easy it is for you to get started.

Information

Customers want information which is why they are visiting your website.  A fantastic way to get them to sign up to your list could be by offering them something that solves their problem instantly, this could include a step by step guide, challenge, free video course, specialised consultation appointment, checklist, toolkit, ebook.  The list goes on.

So as you can see, there are plenty of lead magnet types available. Which is the right one for you?

Give me a call and we can discuss which would work better in your business.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here

 

 

What is a Lead Magnet?

Lead Magnets are a bit of a buzz word for online businesses at the moment.  A lead magnet is an offer or an incentive that you give someone in exchange for their email address, or other related information. Marketers often call them irresistible bribes, and they are one of the most powerful tools that you have in your marketing arsenal.

Why Would You Use a Lead Magnet?

The purpose of a lead magnets is to inspire the visitors on your website to sign up to your email list. After they have signed up, the next step is that you’ll want to convert these visitors into potential customers through your future marketing tactics. If you do offer a lead magnet then this will become a vital part of your content marketing strategy and it can also help you to build a more loyal customer base as well.

Very few first time website visitors actually go on to make a purchase. This is even the case if you have a perfectly crafted website. The rest will leave rather quickly. They could have been just browsing or they might not be fond of your solution at that moment in time. For this reason, if you know that an overwhelming majority of your customers aren’t ready to purchase from you just yet then the best way to look at this would be to think that they are going to purchase from you in the future.

Because they probably will!

For this reason, if you ask for their email address, you are essentially getting their permission so that you can stay in touch. This gives you the chance to earn their trust over time and you can even check in and touch base with them as well. Lead magnets remain to be a great way for you to build relationships with your customers and it can even help you to take your business to that next level.

Susan Wilkin
Director, Online Business Manager and Webinar Speaker
ADMINaholics

Collaborative Member of Profit Sisters
Teaching business owners how to take their profit potential to the next level!

Find out more about our Sales Funnels here